How to Get More People to Visit Your Website
In a noisy digital world, what is the most reliable way to get more customers to your website?
Hint: It’s not more SEO!
Stop paying to be on the bottom
Consider this example search result for “dog boarding.” First displayed are two boarding services up top, followed by local results with a map, then a “people also search for” section, and finally….organic search results.
If you’ve invested heavily in SEO, and the stars align….you MAY make it into one of the top few organic search results beneath all this other content. However, more often than not, in the elusive game of organic SEO, we are pushed a few more pages down in the search results and people have to dig to find us.
The Good News
Google has made getting on top of all the other clutter in search results a predictable, calculable, and sense-making engagement.
Many people assume getting the top paid search results is expensive business— the truth is, you can get those top slots for about the same price that you may be paying now for monthly SEO.
The difference is, the top paid spots are a sure bet— people WILL see you when you are at the top. In fact, according to industry research, an average of 53% of clicks go to the top 3 paid ads on the search results.
Get on Top
We want your business to win online, and only recommend those efforts we know will grow your business and get a return on your investment.
If you’d like to have your website evaluated for paid search, or have your existing efforts analyzed for improvement, simply send us a note with your website address, or schedule a call below.
